AI-powered analysis reveals true hotel ratings by filtering irrelevant reviews and weighing real issues
Koh Kood, Thailand
"Unmatched location, but aging infrastructure and sewage odors fail to justify the premium price."
Koh Chang, Thailand
"Exceptional luxury, but noise from families and thin walls contradicts the 'quiet retreat' expectation."
Ålesund, Norway
"Excellent value with exceptional breakfast and warm service, despite pricey parking and minor noise."
Bangkok, Thailand
"Exceptional value and staff, but guests seek authentic Thai charm may find it too minimal."
Bangkok, Thailand
"Outstanding 5-star value with luxury amenities, though breakfast can be chaotic at peak times."
Paris, France
"Unbeatable location and friendly staff offset minor issues like small rooms and street noise."
Unmask runs quietly in your browser, automatically analyzing reviews when you visit hotel booking sites.
Add our Chrome extension to your browser with a single click. It's free and lightweight.
Visit Booking.com, Expedia, or Hotels.com and find a hotel you're interested in. Click the "Analyze Hotel" button to scan hundreds of reviews and calculate the honest score.
We reveal the "Adjusted Score" next to the listed rating, showing the true quality after filtering spam and weighing critical issues.
Analyzed hotels are automatically saved to your dashboard on unmask.travel where you can compare scores, sort by price, and make your final decision.
We filter out spam and generic fluff, then weight reviews by recency and issue severity. Critical problems
(hygiene, safety, bed bugs) drop scores significantly—even if a hotel has great staff. Recent reviews count more
than old ones. Suspicious patterns get flagged. Price expectations matter: a $80 hotel is judged differently
than a $300 one.
Result: The score you see reflects what actually matters, not inflated averages.
Recent reviews count more—last 3 months weighted heaviest to catch declining quality
Critical issues (bed bugs, hygiene, safety) drop scores significantly, not averaged away
Generic fluff and promotional content downweighted so real experiences drive the score
The analysis works on Booking.com, Expedia, and Hotels.com
See all your analyzed hotels in one view to make the final call
Hotels you've checked are automatically saved as you browse
Filter by adjusted score, price, location, or recency to find the best fit
Unmask
